![]() S.A.: The Bahamas is unique in that real estate is very diverse. What do you think makes the real estate market in the Bahamas so special? Sometimes there is a planned strategy and other times each of us posts spontaneously. S.A.: We are constantly putting ideas in "drafts" and we discuss content. We incorporate our listings and lifestyle posts into a consistent campaign. Our team loves to create and follow marketing trends. This proved to be very effective and we received a lot of positive feedback. ![]() S.A.: When Ana and I established our partnership at our previous firm, we immediately turned to social media to expose our brand and share our message. ![]() How did you come up with the idea of using social media for business? Each of us also has our personal LinkedIn account. S.A.: Yes, we have a Facebook business page, and we use Instagram. Do you use Social Media for your work or do you have a business account? In the Bahamas, our largest client base is international and the E&V name is very well known globally. The marketing tools are endless and very easy to learn. S.A.: E&V has a very different culture from other real estate firms. ![]() What challenges do you like most about your work? We made the decision to re-brand ourselves and that gave us the opportunity to invite our colleague, Phillip Kemp, to join us as well. It took us a year to make the decision to move to E&V as we were well established as a team with our own brand. Ana and I have known the owner of E&V Nassau for many years, so he approached us about joining as a team. E&V America approached me to discuss opening a shop in the Bahamas, not realising that the Bahamas already had one. At that time, real estate agent teams were not common and through our promotions and social media we quickly became well known. ![]() One of my partners, Ana Wassitsch and I were a team at another firm in Nassau. Hello Mrs Andrews, when and why did you decide to work at Engel & Völkers? ![]()
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